FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News FDA to order Juul e cigarettes off U.S. market, report says BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely